Respect is Our Business Model

Looking after our staff, preserving the environment, protecting the interests of local communities, delighting our guests, and satisfying our shareholders – we take responsibility for all these things.

We run our operations sustainably and to the highest standards, promoting a responsible tourism that safeguards local heritage and contributes to ethically driven regional development.

Transparency & Reporting

Our governance structure is designed to ensure transparency, compliance, and strategic alignment. We ensure transparent communication with stakeholders, disclosing ESG performance, and issuing regular reports on our environmental and social initiatives.

Compliance & Ethics

Our commitment to risk management extends beyond ESG considerations, encompassing all operational areas that pose risks to our business. This holistic approach, reinforced by our ISO certifications, reflects our dedication to sustainable growth, ethical governance, and stakeholder value creation.

Invest in Technology

Investing in technology innovations to enhance guest experiences, operational efficiency, and competitive advantage. - Innovation for Sustainability: Investing in research and development to create products, services, or technologies that contribute to environmental sustainability.

Customer Satisfaction Priority

Ensuring quality service delivery at all times stands as a cornerstone of the Group's competitiveness. This hinges on the extent to which we can meet or surpass our customers' needs and expectations.

Service Quality

Our Quality Policy is disseminated and adhered to across all hotel units, focusing on:

  • Developing high-quality services that align with customer needs and expectations.

  • Enhancing the Group's operational performance.

  • Fostering the development and growth of our staff.

Operational Effectiveness

We have successfully implemented a Quality Management System (QMS) across a significant number of our hotels, certified to the international standard ISO 9001. The QMS serves as a pivotal tool for standardizing our operational procedures and enhancing our operational effectiveness. We are unwaveringly committed to continual improvement, striving to meet the highquality standards our guests anticipate.

Providing a Unique Tourism Experience

We aim to offer a unique and memorable tourism experience, setting us apart as a leader in hospitality innovation. Our target is to implement training program that cultivates innovation, engages personnel in idea generation, and enriches the tourism experience.

Managing Risk & Anti-Corruption

Risk management and anti-corruption are foundational to our group's ethos, guiding our ethical governance, sustainable growth, and stakeholder trust. Beyond Environmental, Social, and Governance (ESG) considerations, we identify and manage a wide array of operational risks to safeguard our business continuity and reputation.